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Join date: Mar 31, 2019
Overview
First Name
Joyce
Last Name
Ter Horst
Posts (10)
May 23, 2025 ∙ 3 min
Is Equine Art Coaching Right for You? What to Know Before You Begin
Equine art coaching isn’t about quick fixes—it’s a tailored, holistic process designed for artists who want clarity, structure, and a deeper connection to their practice. In this blog, I share what makes coaching for equine artists unique, how a track begins, and the questions worth asking before you start.
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May 2, 2025 ∙ 2 min
Why Equine Art Projects Need Expert Curatorial Support
Equine art projects demand more than vision—they require expert curatorial support. Discover how combining creative direction with strategic management can turn your idea into a high-impact, professionally executed reality.
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Apr 18, 2025 ∙ 2 min
How to Reach the Ideal Audience for Artists—and Why It Matters
Even the most accomplished equine artists can struggle to connect with the right audience. If your work isn’t landing, it’s not a question of quality—it’s a matter of clarity. This post explores why defining your ideal collector is a crucial step toward building a sustainable, professional art career—and how positioning your work with intention changes everything.
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Joyce Ter Horst
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Equine Art Curator, Art Coach & Founder of Paard Verzameld
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