Coaching for Equine Artists
Strategic guidance to align your creative vision with professional success
You’re not starting from scratch. Your work is strong—you’re exhibiting, connecting, maybe even selling. But you know there’s more. Sharper positioning. Better alignment between your art and your audience. Clearer direction—without feeling like you’re navigating it all alone.
As a curator and coach specialising in equine art, I offer tailored coaching for artists who are ready to grow—professionally, creatively,
and strategically. This isn’t generic advice. It’s structured guidance shaped around your goals, your work, and the unique demands of the equine art world.
Whether you're preparing for an exhibition, refining your portfolio, or repositioning your work, coaching is built to support you with clarity, structure, and expert insight.
What you gain through one-on-one coaching
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A cohesive, confident portfolio that reflects your artistic vision
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Pricing and presentation aligned with the value of your work
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Clear positioning for galleries, collectors, and curators
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A visibility strategy tailored to your ambitions—not just your social media
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Professional guidance that sees the whole picture: creative and strategic
Curious what coaching actually looks like?
Read our blog: 'Creative Coaching for Equine Artists and Creatives'.
Coaching packages for equine artists
Professional guidance grounded in curatorial expertise and creative strategy
Each coaching option is designed for equine artists who want to move forward—with purpose, professionalism, and long-term vision.
Clarity Session – €127,50 (VAT included)
Focused guidance when you need direction—fast
A one-hour session to help you resolve a specific challenge or make a key decision.
Perfect for questions around portfolio presentation, pricing, artist statements, or overcoming creative block.
Includes:
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Tailored preparation (so we make every minute count)
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60-minute 1:1 coaching session
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Brief follow-up with clear next steps
A professional sounding board for equine artists who want actionable advice—delivered with precision and insight
Creative Focus – €510 (VAT included)
Structured coaching for artists ready to professionalise their practice
A six-week track to sharpen your artistic identity, pricing, and visibility. Ideal for artists preparing for exhibitions, galleries, or simply seeking a stronger professional presence.
Includes:
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Free 20 minute discovery call
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4 x 60-minute coaching sessions
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Strategic preparation before we begin
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Email support between sessions to stay on track
We’ll cover:
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Portfolio refinement & artistic positioning
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Pricing and presentation strategies
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Audience clarity and outreach
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A tailored action plan to build momentum
For artists who want more than inspiration—they want direction.
Strategic Mentorship – €955 (VAT included)
Deep, strategic coaching for long-term growth
This bespoke mentorship offers structured yet flexible support. Designed for artists preparing for major opportunities, repositioning their work, or building a sustainable career in equine art.
Includes:
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Free 20 minute discovery call
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6 personalised sessions (75 minutes each)
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In-depth preparation tailored to your goals
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Portfolio cohesion & concept development
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Strategic positioning within the art world
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Branding, visibility, and outreach strategies
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Priority email access & ongoing action planning
For artists ready to elevate their practice with the support of a curator, coach, and equine art expert by their side.
Why work with me
With over a decade of experience as a curator, exhibition designer, and creative coach, I understand both the creative process and the professional realities of equine art. My coaching is shaped by real-world experience—guiding artists, building exhibitions, and positioning work for international audiences.
This isn’t about templates or one-size-fits-all advice. It’s tailored guidance—designed to support where you are now, and where you want to go next. Before we begin, we’ll schedule a free discovery call to talk through your goals, wishes, and see if we're a good match for working together.
Let’s explore how focused, strategic coaching can support your next chapter.
Ready to take the next step?
Book your free discovery chat to receive a personalised recommendation based on your goals. Let’s explore how focused, strategic coaching can support your next chapter.
Testimonials
‘In Joyce I have finally found a great art and business coach. With her help I have made big steps in my career as a professional equine artist. Her understanding of (equine) art and the art business is unparalleled. She inspires me, encourages me, and her hands-on approach with practical solutions takes my art business to the next level.’
— Mirelle Vegers, equine artist, The Netherlands
‘Joyce is a gifted coach in that there is no cookie-cutter approach—everything is individualised. She has art training, she is a proven curator, and holds an international standing in our very niche field of equine art. That’s a unique combination in my book.’
— Karen Osborn, pastel artist, Australia
‘The sessions gave me a proper perspective—helping me see what is good to do, what I can do, and offering direction for future plans.’
— Elnaz Delnava, equine artist, Iran
‘A great way to take stock and explore possibilities. Thank you, Joyce Ter Horst.’
— Jeannine Flower, equine and landscape artist, France
‘I just completed my fifth mentorship session with Joyce—but it doesn’t feel like an ending. The guidance brought more peace of mind
and confidence in my artistic story than I ever expected.’
— Nannie van Berkel, equine photographer, the Netherlands