Inside Equine Art | Blog

Inside Equine Art is the blog by Joyce Ter Horst, curator, creative coach, and founder of Paard Verzameld. Here, you’ll find expert perspectives on contemporary equine art—covering creative coaching, exhibition design, curatorial strategy, and the evolving role of equine art in today’s art world.

Whether you're an artist or an art professional, these posts are designed to support your growth—and spark new ways of thinking.

How to Reach the Ideal Audience for Artists—and Why It Matters

Even the most accomplished equine artists can struggle to connect with the right audience. If your work isn’t landing, it’s not a question of quality—it’s a matter of clarity. This post explores why defining your ideal collector is a crucial step toward building a sustainable, professional art career—and how positioning your work with intention changes everything.

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