Presenting Your Art Professionally: What Makes Your Submission Stand Out
- Joyce Ter Horst
- Apr 11
- 3 min read
With application season underway, many artists are busy selecting their strongest works, finalising descriptions, and gathering files. But in the rush to meet deadlines, something often gets overlooked: the overall impression your submission makes.
Because whether you're aware of it or not, you're doing more than submitting images. You're making a statement—about your direction, your professionalism, and your place in the wider art world.
It's not just about the work—it’s about your presence
For artists working within the equine theme, standing out at a fair isn’t only about technique. What often makes the difference is how the work is presented. Curators and organisers aren’t only evaluating quality—they’re assessing readiness. The question is rarely Is this good enough?'It’s often Does this artist know who they are, and what they bring to the table?' That distinction matters more than most people realise.
Every submission is a form of positioning
Applications that feel scattered, inconsistent, or overly broad tend to raise doubts—even when the work itself is strong. Selection isn’t about showing your full range; it’s about showing your direction.
An intentional, cohesive presentation speaks volumes. It signals that you're not just creating—you’re developing a professional practice. That’s what curators respond to.
Professionals notice more than just your work
Those reviewing submissions are trained to pick up on subtleties. Unclear visuals, disjointed messaging, or a lack of cohesion can all imply hesitation or lack of clarity. On the other hand, when your submission feels grounded—thoughtfully selected, clearly articulated—it communicates a sense of purpose. You’re not just applying. You’re arriving. This is where presenting your art professionally becomes essential. It’s not just about what you include—it’s about how clearly and cohesively you communicate your vision. A considered presentation shows that you understand your work, your audience, and the platform you’re submitting to.
What makes a successful art fair submission?
Three tips for presenting your art professionally
Curate with intent Instead of submitting a wide range, choose works that support a clear narrative or visual language. It's not about showing everything—it’s about showing what matters.
Be clear, not clever Overly complex or poetic descriptions often obscure your message. Speak plainly about your themes, process, and why the work belongs in this context.
Match the platform Every fair has its own tone and audience. Take the time to understand the setting you're entering, and ensure your presentation aligns with the event’s curatorial expectations.
Being remembered goes beyond being accepted
A fair may only last a few days, but the impression you leave can last far longer. Artists who present themselves with clarity and purpose tend to be remembered—whether or not they’re selected.
This season, focus on more than just getting in. Consider how your presence, your work, and your voice come together. That’s the statement that makes the difference.
Want to strengthen your next submission?
If you're preparing for a fair and want your application to truly reflect your voice and direction, I offer tailored coaching for artists working with equine themes. Together, we clarify not only what you’re submitting—but how you’re being seen.
Disclaimer
As both the curator and a member of the ballotage committee for the Dutch Equine Art Fair, I view many applications each year. This article reflects my general perspective as a curator and coach and is not connected to the internal jury process of the fair. The content is intended to support artists in developing their professional practice more broadly.
About the author
Joyce Ter Horst is a curator, consultant, and art coach specialising in contemporary equine art. As the founder of Paard Verzameld Equine Art Services, she collaborates with galleries, collectors, and institutions to curate compelling exhibitions that position equine art within the broader contemporary art world.
