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Inside Equine Art
Inside Equine Art presents curatorial insights by Joyce Ter Horst, curator and founder of Paard Verzameld.


Equine art narrative: When the horse is not the story
One of the questions I ask artists most often is also the one that creates the longest pause. What is it that you want to say through the horse, beyond the subject itself?


Why equine art projects need curatorial support
Equine art projects demand more than vision—they require expert curatorial support. Discover how combining creative direction with strategic management can turn your idea into a high-impact, professionally executed reality.


How to reach the ideal audience and why it matters
Even the most accomplished equine artists can struggle to connect with the right audience. If your work isn’t landing, it’s not a question of quality—it’s a matter of clarity. This post explores why defining your ideal collector is a crucial step toward building a sustainable, professional art career—and how positioning your work with intention changes everything.


Presenting your art: What makes your submission stand out
As application season begins, many artists focus on selecting their best work—but forget that every submission makes a statement. This blog


The evolving equestrian world and contemporary equine art curation
The equestrian world is shifting, and so is equine art. How do exhibitions reflect this evolution? Is curation keeping up with the change?


Creative coaching for equine artists and creatives: My insights
Elevate your art with personalised creative coaching for equine artists and creatives at Paard Verzameld.


Innovative equine art curation: The hidden risks of playing it safe
Discover why safe curation can hinder equine art and how bold, inclusive strategies transform exhibitions for every taste.


Equine art market positioning: Elevate your visibility
Discover why even exceptional equine art can remain unnoticed without strategic positioning. In this post, we explore the critical role of '
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