Why Equine Art Projects Need Expert Curatorial Support
- Joyce Ter Horst
- May 2
- 2 min read
A strong concept is a powerful beginning—but the real magic happens when vision meets the right kind of support.
Equine art projects—be they bold installations, public artworks, or cross-disciplinary collaborations—offer extraordinary opportunities to connect with audiences in meaningful, memorable ways. When guided with intention, they can tell compelling stories, highlight identity, and create shared moments that stay with people long after the event.
This is where expert curatorial support brings lasting value. As a curator and consultant specialising in equine art, I offer a unique combination of creative insight, strategic thinking, and professional coordination tailored specifically to projects that centre the horse. This form of curated, equine-specific guidance can elevate an idea from strong to unforgettable.
Working with a wide international network of equine artists and creatives, I help shape projects that align seamlessly with your message, audience, and broader goals—whether you're representing a brand, running an institution, or producing a large-scale event.
When curated collaboration elevates the experience
Equine art doesn’t behave like other genres. It lives at the intersection of movement, emotion, history, and symbolism. Its strength lies not only in how it looks—but in how it feels.
With curated collaboration, you’re not just commissioning artwork. You’re building a layered experience where every creative decision—visuals, tone, messaging—is aligned, coherent, and intentionally designed to make an impact.
That’s what I offer:Not just guidance, but partnership—from concept to completion.
How expert curatorial support shapes equine art projects
Whether you're developing an exhibition, planning a live event, or working on a branded collaboration, I provide support that brings both clarity and momentum.
Concept development: a cohesive curatorial framework that elevates the work
Creative direction: alignment across all collaborators, visuals, and messaging
Project management: timelines, roles, and communication that keep everything moving
Budget oversight: professional handling without compromising the creative core
A shared vision, expertly realised
When a project is thoughtfully curated, it resonates on every level. The story lands. The message connects. And the experience becomes more than the sum of its parts.
That’s the power of expert curatorial support—not just enhancing what’s already in place, but ensuring the entire journey, from concept to execution, is rooted in artistic strength and strategic alignment.
Whether you're leading a brand collaboration, museum programme, or public installation, you don’t have to carry the full weight alone. Together, we can build something that captures attention, expands your reach, and reflects the power of equine art at its best.
Let’s talk about how we can bring your project to life—strategically, creatively, and professionally.
About the author Joyce Ter Horst is a curator, consultant, and art coach specialising in contemporary equine art. As the founder of Paard Verzameld Equine Art Services, she collaborates with galleries, collectors, and institutions to curate compelling exhibitions that position equine art within the broader contemporary art world.
