Inside Equine Art

Inside Equine Art presents curatorial insights by Joyce Ter Horst, curator and founder of Paard Verzameld.

Visitors viewing equine artworks during the vernissage, highlighting the curated presentation and audience interaction at the Dutch Equine Art Fair.

Why equine art projects need curatorial support

Equine art projects demand more than vision—they require expert curatorial support. Discover how combining creative direction with strategic management can turn your idea into a high-impact, professionally executed reality.

Joyce Ter Horst

The evolving equestrian world: How changing perspectives shape contemporary equine art and curation

The evolving equestrian world and contemporary equine art curation

The equestrian world is shifting, and so is equine art. How do exhibitions reflect this evolution? Is curation keeping up with the change?

Joyce Ter Horst

Artists exhibiting at the Dutch Equine Art Fair organised by Paard Verzameld.

Innovative equine art curation: The hidden risks of playing it safe

Discover why safe curation can hinder equine art and how bold, inclusive strategies transform exhibitions for every taste.

Joyce Ter Horst

Artists exhibiting at the Dutch Equine Art Fair organised by Paard Verzameld, demonstrating strategic equine art market positioning in a dynamic niche market.

Equine art market positioning: Elevate your visibility

Discover why even exceptional equine art can remain unnoticed without strategic positioning. In this post, we explore the critical role of '

Joyce Ter Horst