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Inside Equine Art
Inside Equine Art presents curatorial insights by Joyce Ter Horst, curator and founder of Paard Verzameld.


How to reach the ideal audience and why it matters
Even the most accomplished equine artists can struggle to connect with the right audience. If your work isn’t landing, it’s not a question of quality—it’s a matter of clarity. This post explores why defining your ideal collector is a crucial step toward building a sustainable, professional art career—and how positioning your work with intention changes everything.


Presenting your art: What makes your submission stand out
As application season begins, many artists focus on selecting their best work—but forget that every submission makes a statement. This blog


Creative coaching for equine artists and creatives: My insights
Elevate your art with personalised creative coaching for equine artists and creatives at Paard Verzameld.


Equine art market positioning: Elevate your visibility
Discover why even exceptional equine art can remain unnoticed without strategic positioning. In this post, we explore the critical role of '
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