
Mentorship & coaching for equine artists
Strategic guidance to align your creative vision with professional success
You’re not starting from scratch. Your work is strong, you’re exhibiting, connecting, maybe even selling. But you know there’s more. Sharper positioning. Better alignment between your art and your audience. Clearer direction, without feeling like you’re navigating it all alone. As a curator and coach specialising in equine art, I offer tailored coaching for artists who are ready to grow, professionally, creatively,
and strategically. This isn’t generic advice. It’s structured guidance shaped around your goals, your work, and the unique demands of the equine art world.
Whether you're preparing for an exhibition, refining your portfolio, or repositioning your work, coaching is built to support you with clarity, structure, and expert insight.
What you gain through one-on-one coaching
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A cohesive, confident portfolio that reflects your artistic vision
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Pricing and presentation aligned with the value of your work
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Clear positioning for galleries, collectors, and curators
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A visibility strategy tailored to your ambitions—not just your social media
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Professional guidance that sees the whole picture: creative and strategic
Our three coaching packages for equine artists
Each coaching option is designed for equine artists who want to move forward with purpose, professionalism, and long term vision
Clarity Session
Focused guidance when you need direction fast
A one-week reset designed to resolve a specific challenge and get you back on track.
Investment: €127,50 (incl. VAT)
Best for:
– Portfolio presentation
– Pricing clarity
– Artist statements
– Creative block
What’s included:
✔ Tailored preparation
✔ 60-minute one-on-one session
✔ Follow-up with clear next steps
You’ll walk away with:
A practical solution to your challenge and the clarity to move forward with confidence.
Ready to book?
Fill out the request form and I’ll be in touch to confirm and share the next steps.
Creative Focus
Six weeks of structured coaching for artists ready to professionalise their practice
A short-term coaching track designed to bring clarity, strengthen your portfolio, and build momentum.
Investment: €510 (incl. VAT)
Payment plan available (small surcharge applies)
Ideal if you’re:
– Preparing for exhibitions
– Refining your presentation
– Seeking more direction in your practice
We’ll focus on:
– Portfolio refinement and positioning
– Pricing and presentation strategy
– Audience clarity and outreach
– Building visibility and creative rhythm
Includes:
✔ Discovery call
✔ Four 60-minute coaching sessions over six weeks
✔ Coaching file with notes, worksheets, and guided prompts
✔ Email feedback between sessions
✔ Strategic prep before we begin
You’ll walk away with:
A clear path forward, practical tools, and renewed momentum in your artistic career.
This is about more than making art—it's about building a professional, intentional, and visible practice.
Interested?
Fill in the form to request a discovery call. I’ll be in touch personally to explore what suits you best.
Strategic Mentorship
Three months of deep, strategic support for artists ready to lead with clarity
This mentorship is for artists preparing for major opportunities, rethinking their direction, or building a sustainable creative career with purpose. Each session is designed to deepen insight, elevate your positioning, and anchor your next phase of growth.
Investment: from €955 (incl. VAT)
Payment plan available (small surcharge applies)
We’ll explore:
– Artistic identity, values, and long-term vision
– Audience definition and strategic positioning
– Portfolio cohesion and pricing
– Branding, visibility, and communication rhythm
– A focused roadmap for sustainable growth
– Reflective closure with clear next steps
Includes:
✔ Discovery call to define your focus
✔ Six 75-minute mentorship sessions over three months
✔ Personal coaching file with prep, notes, and strategic tools
✔ Priority access to email support and feedback
You’ll walk away with:
A refined vision, personalised strategy, and the confidence to grow your career on your own terms.
This isn’t just about your art—it’s about stepping into your role as a professional artist.
It’s where creativity meets clarity, and strategy supports purpose.
Curious whether this is the right next step?
Fill in the form to request a discovery call. I’ll be in touch to explore your goals and help you decide what suits you best.
Why work with me
With over a decade of experience as a curator, exhibition designer, and creative coach, I understand both the creative process and the professional realities of equine art. My coaching is rooted in real-world experience, supporting artists, curating exhibitions, and positioning work for international audiences.
This is not about templates or quick fixes. It is tailored guidance, shaped around where you are now and where you want to go.
Before we begin, we schedule a free discovery call to explore your goals and see if we are the right fit.
Still have questions?
Visit the FAQ or explore the Inside Equine Art blog for more on my coaching approach.
Ready to take the next step?
Book your free discovery chat for a personalised recommendation.
Testimonials
‘In Joyce I have finally found a great art and business coach. Her understanding of (equine) art and the art business is unparalleled.
— Mirelle Vegers, equine artist, the Netherlands
‘Joyce is a gifted coach in that there is no cookie-cutter approach—everything is individualised.
She has art training, she is a proven curator, and holds an international standing in our very niche field of equine art.’
— Karen Osborn, pastel artist, Australia
'Being held accountable for my tasks really gave me the disciplined mindset I needed to counteract those niggling feelings of self-doubt. Joyce’s reassurance has proven to be a game changer for me. Having her as an artistic sounding board gave me clarity, confidence, and the oomph to keep going. I know without these sessions, I would still be running around in circles, getting nowhere slowly. Instead, my business has made significant strides towards becoming a fully fledged online gallery.'
— Nina Boyle, equine photographer, Australia
‘The sessions gave me a proper perspective—helping me see what is good to do, what I can do, and offering direction for future plans.’
— Elnaz Delnava, equine artist, Iran
‘A great way to take stock and explore possibilities. Thank you, Joyce Ter Horst.’
— Jeannine Flower, equine and landscape artist, France
‘The guidance brought more peace of mind and confidence in my artistic story than I ever expected.’
— Nannie van Berkel, equine photographer, the Netherlands