Coaching and Mentorship for Equine Artists
Strategic support to align your creative vision with professional success
You are not starting from scratch. Your work is strong. You are exhibiting, connecting, maybe even selling. But you know there is more.
Clearer positioning. A stronger connection between your work and your audience. A path forward that feels professional and focused, without having to figure it all out alone.
As a curator and coach specialising in equine art, I offer tailored support for artists who are ready to grow. Professionally, creatively, and strategically. This is not generic advice. It is structured, expert guidance shaped around your goals and the specific demands of the equine art world. Whether you are preparing for an exhibition, refining your portfolio, or repositioning your work, this process is designed to give you clarity, structure, and forward momentum.
What you gain through one to one coaching
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A cohesive, confident portfolio that reflects your artistic vision
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Pricing and presentation aligned with the value of your work
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Clear positioning for galleries, collectors, and curators
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A visibility strategy tailored to your ambitions
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Professional guidance that supports both creative and strategic growth
Three coaching options to support your growth
Each offer is designed for equine artists who want to move forward with clarity and professionalism. Whether you need focused input or long term direction, there is a format to meet you where you are now.
Art: Kasia Dippel
Art Consult: Curator Check-In
A one hour session for artists who need sharp, focused input on one specific challenge.
Perfect for portfolio feedback, pricing clarity, or refining your artist statement.
You will walk away with clear direction and professional insight to take your next step with confidence.
Creative Focus: Coaching Track
A six week coaching track for artists ready to professionalise their practice.
We work on your portfolio, pricing, audience strategy, and visibility while building rhythm, structure, and clarity.
Ideal for artists preparing for exhibitions or looking to grow with more intention and confidence.
Strategic Mentorship
A three month mentorship for artists preparing for major opportunities or
long term growth.
This is deep, strategic support to refine your positioning, strengthen your professional presence, and lead your career with clarity. You will develop a cohesive roadmap that aligns with your values, audience, and vision.
Why work with me
With more than a decade of experience as a curator, exhibition designer, and creative coach, I bring deep insight into both the creative process and the professional demands of equine art. My work spans international exhibitions, artist development, and strategic positioning across the equine art field.
This is not about quick fixes. It is considered, tailored guidance shaped around your goals and the stage you are at in your career.
We always begin with a free discovery call to clarify your needs and ensure this is the right fit.
Still exploring?
Browse the FAQ or dive into the Inside Equine Art blog to learn more about my coaching approach.
Ready to take the next step?
Book your free discovery call and receive a personalised recommendation.
What artists say
'In Joyce I have finally found a great art and business coach. Her understanding of equine art and the art world is unparalleled.'
Mirelle Vegers, equine artist, the Netherlands
'Joyce is a gifted coach. There is no cookie cutter approach. Everything is individualised. She has art training, is a proven curator, and holds international standing in our niche field of equine art.'
Karen Osborn, pastel artist, Australia
'Being held accountable gave me the disciplined mindset I needed to push past self doubt. Joyce's reassurance was a game changer. As a sounding board, she brought clarity, confidence, and the momentum I needed. Without these sessions, I would still be going in circles. Now, my business is becoming a fully fledged online gallery.'
Nina Boyle, equine photographer, Australia
'The sessions gave me perspective. I could finally see what was right for me, what was possible, and how to move forward.'
Elnaz Delnava, equine artist, Iran
'A great way to take stock and explore possibilities. Thank you Joyce Ter Horst.'
Jeannine Flower, equine and landscape artist, France
'The guidance brought more peace of mind and confidence in my artistic story than I ever expected.'
Nannie van Berkel, equine photographer, the Netherlands