Coaching for Equine Artists
Strategic guidance to align your creative vision with professional success
You’re not starting from scratch. Your work is strong—you’re exhibiting, connecting, maybe even selling. But you know there’s more. Sharper positioning. Better alignment between your art and your audience. Clearer direction, without feeling like you’re navigating it all alone.
As a curator and coach specialising in equine art, I offer tailored coaching for artists who are ready to grow, professionally, creatively,
and strategically. This isn’t generic advice. It’s structured guidance shaped around your goals, your work, and the unique demands of the equine art world.
Whether you're preparing for an exhibition, refining your portfolio, or repositioning your work, coaching is built to support you with clarity, structure, and expert insight.
What you gain through one-on-one coaching
-
A cohesive, confident portfolio that reflects your artistic vision
-
Pricing and presentation aligned with the value of your work
-
Clear positioning for galleries, collectors, and curators
-
A visibility strategy tailored to your ambitions—not just your social media
-
Professional guidance that sees the whole picture: creative and strategic
Our three coaching packages for equine artists
Professional guidance grounded in curatorial expertise and creative strategy
Each coaching option is designed for equine artists who want to move forward—with purpose, professionalism, and long-term vision.
Clarity Session
Focused guidance when you need direction—fast
A one-week reset to resolve a specific challenge and get you back on track.
Ideal for:
– Portfolio presentation
– Pricing clarity
– Artist statements
– Overcoming creative block
Ready to book this session?
Fill in the form to request your Clarity Session—I'll be in touch personally to confirm and send over the next steps.
What’s included:
✔ Tailored preparation
✔ One-on-one coaching session
✔ Brief follow-up with suggested next steps
What’s included:
✔ Introductory discovery call
✔ Six weeks of personalised coaching and support
✔ A personal coaching file
✔ Session notes, worksheets, and guided prompts
✔ Email feedback between sessions
✔ Strategic preparation before we begin
✔ Payment plan available
We’ll focus on:
– Portfolio refinement and positioning
– Pricing and presentation strategy
– Audience clarity and outreach
– Building a rhythm to support your visibility and growth
What are you walking away with?
A structured path forward, practical tools, and renewed momentum in your practice.
This is not just about making art, it's about building a creative practice that’s professional, intentional, and visible.
Ready to explore this option?
Fill in the form to request a discovery call—I'll be in touch personally to help you decide what suits you best.
Creative Focus
Six weeks of structured coaching for artists ready to professionalise their practice
This short-term coaching track is designed to help you gain clarity, strengthen your portfolio, and build momentum.
Ideal if you’re preparing for exhibitions, refining your presentation, or wanting to feel more in control of your artistic direction.
Strategic Mentorship
Three months of deep, strategic support for artists ready to lead with clarity
This mentorship is for artists preparing for major opportunities, rethinking their direction, or building a sustainable creative career with purpose. Each session is designed to deepen insight, elevate your positioning, and anchor your next phase of growth.
We’ll explore:
– Artistic identity, values, and long-term vision
– Audience definition and strategic positioning
– Portfolio cohesion and pricing structure
– Branding, visibility, and communication rhythm
– A focused roadmap for sustainable growth
– Reflective closure with clear priorities for your next phase
What’s included:
✔ Discovery call to define your focus
✔ Three months of structured mentorship
✔ A personal coaching file with in-depth prep, notes,
and strategic materials
✔ Priority access to feedback and email support
✔ Payment plan available
What are you walking away with?
A refined vision, personalised strategy, and the confidence to grow your career on your own terms. This isn’t just about your art, it's about your role as a professional artist. And yet, it’s not just about strategy, it’s also about staying connected to what drives your work.
This mentorship sits at the intersection of art and business, creativity and clarity.
Curious whether this is the right next step?
Fill in the form to request a discovery call. I’ll be in touch personally to explore your goals and help you decide what suits you best.
Why work with me
With over a decade of experience as a curator, exhibition designer, and creative coach, I understand both the creative process and the professional realities of equine art. My coaching is grounded in real-world experience supporting artists, building exhibitions, and positioning work for international audiences.
This isn’t about templates or one-size-fits-all advice. It’s tailored guidance, designed to support where you are now and where you want to go next. Before we begin, we’ll schedule a free discovery call to explore your goals and see if we’re a good match.
Still have questions?
Visit our FAQ or read more about the coaching approach on the Inside Equine Art blog.
Ready to take the next step?
Book your free discovery chat to receive a personalised recommendation based on your goals.
Testimonials
‘In Joyce I have finally found a great art and business coach. Her understanding of (equine) art and the art business is unparalleled.
— Mirelle Vegers, equine artist, the Netherlands
‘Joyce is a gifted coach in that there is no cookie-cutter approach—everything is individualised.
She has art training, she is a proven curator, and holds an international standing in our very niche field of equine art.’
— Karen Osborn, pastel artist, Australia
‘The sessions gave me a proper perspective—helping me see what is good to do, what I can do, and offering direction for future plans.’
— Elnaz Delnava, equine artist, Iran
‘A great way to take stock and explore possibilities. Thank you, Joyce Ter Horst.’
— Jeannine Flower, equine and landscape artist, France
‘The guidance brought more peace of mind and confidence in my artistic story than I ever expected.’
— Nannie van Berkel, equine photographer, the Netherlands