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Creative Coaching For Equine Artists and Creatives

Discover your artistic potential with expert one-on-one guidance.

Are you an equine artist looking to refine your technique, overcome creative blocks, or build a sustainable art career? Whether you're an emerging or established artist, our tailored coaching sessions will help you clarify your artistic vision, develop strategic goals, and confidently take your career to the next level.

Choose from four coaching pathways designed to provide the support, strategies, and insights you need to grow as an artist.

Not sure which option is right for you? Start with a Free 20-Minute Discovery Session to explore your goals.

Focus Hour | One-Hour Session

Best for: Quick problem-solving, immediate feedback, or tackling a creative block.

In this one-hour session, we focus on your most pressing challenge—whether that’s refining a technique, developing an actionable plan for an exhibition, or overcoming creative doubt. You’ll walk away with clear, targeted advice to implement right away.

What you get:

  • 1-hour private coaching session with tailored, actionable advice.

  • Deep dive into one key challenge in your artistic journey.

  • Email support for follow-up questions within a week.
     

Investment: €85 (VAT included).

Creative Boost | 3-Hour Package

Best for: Artists looking for clarity, direction, and momentum in their practice.

This package is designed for emerging artists who want to break through self-doubt, refine their artistic voice, and establish a professional presence. Over three sessions, we’ll develop a strong portfolio, marketing approach, and pricing strategy to position your work effectively.

What you get:

  • Three 1-hour coaching sessions (valid for 6 weeks).

  • Free 20-minute Discovery Session to set personalised goals.

  • Personalised prep work to tailor each session to your needs.

  • Email support between sessions for ongoing feedback.

  • Homework tasks and a custom action plan to continue your growth.
     

Investment: €242 (VAT included, 5% discount). Payment plans available.

Career Mastery | 6-Hour Package
 

Best for: Artists ready to take their careers seriously and develop a clear strategy.
 

If you’re looking for structured career guidance, this package provides six deep-dive coaching sessions focused on refining your unique identity, setting long-term goals, and strengthening your portfolio for galleries and buyers.
 

What you get:

  • Six 1-hour coaching sessions (valid for 12 weeks).

  • Free 20-minute Discovery Session to align our approach.

  • Personalised coaching plan to guide your progress.

  • Extra prep time for each session to ensure maximum impact.

  • Ongoing email support to keep you on track.

  • Comprehensive review of portfolio, pricing, and branding.
     

Investment: €474 (VAT included, 7% discount). Payment plans available.

Extended Career Strategy | 9-Hour Package
 

Best for: Committed artists who want a sustainable career and long-term support without long-term overwhelm.

For those dedicated to building a thriving artistic practice, this package provides nine hours of expert coaching, allowing for career progression while maintaining flexibility.
 

What you get:

  • Nine 1-hour coaching sessions (valid for 18 weeks).

  • Free 20-minute Discovery Session to establish key objectives.

  • Comprehensive coaching plan with actionable goals and timelines.

  • In-depth exploration of artistic identity, pricing, and marketing.

  • Gallery outreach strategies and networking guidance.

  • Email support for feedback and accountability throughout the program.

  • Final review session to evaluate progress and set next steps.
     

Investment: €688.- (VAT included, 10% discount). Payment plans available.

Testimonials

‘In Joyce I have finally found a great art & business coach. With her help I have made big steps in my career as a professional equine artist. Her understanding of (equine) art and the art business is unparalleled. She upholds the high standards and quality I am looking for. She inspires me, encourages me and her hands-on approach with practical solutions takes my art business to the next level.'
 Mirelle Vegers , equine artist, the Netherlands

‘Joyce is a gifted coach in that there is no cookie cutter approach, all her coaching is individualised. In today’s world that can be hard to come by. She has art training, she is a proven curator and holds an international standing in our very niche field of equine art. That’s a unique combination in my book.'
Karen Osborn, pastel artist, Australia

'I want to say thanks to Joyce Ter Horst for her guidance, advice, and inspiring ideas in the coaching sessions that we had. They are helpful for me, and give me a proper perspective to see what is good to do, or I can do, and give my work direction for future plans, and in the year that is coming for me.'
Elnaz Delnava, equine artist, Iran

‘Another great coaching session with Joyce today. I like to start my year with a little touchpoint and then do some checkups during the year.  A great way to take stock and explore possibilities.  Thank you Joyce Ter Horst.’
Jeannine Flower, equine and landscape artist, France

Ready to Elevate Your Art?

Your artistic career deserves expert guidance. Don’t waste another year feeling uncertain—take control of your future today.

Book your free Discovery Session and start making real progress.

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