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Inside Equine Art
Inside Equine Art presents curatorial insights by Joyce Ter Horst, curator and founder of Paard Verzameld.


Equine art narrative: When the horse is not the story
One of the questions I ask artists most often is also the one that creates the longest pause. What is it that you want to say through the horse, beyond the subject itself?


Is equine art coaching right for you? What to know before you begin
Equine art coaching isn’t about quick fixes—it’s a tailored, holistic process designed for artists who want clarity, structure, and a deeper connection to their practice. In this blog, I share what makes coaching for equine artists unique, how a track begins, and the questions worth asking before you start.


How to reach the ideal audience and why it matters
Even the most accomplished equine artists can struggle to connect with the right audience. If your work isn’t landing, it’s not a question of quality—it’s a matter of clarity. This post explores why defining your ideal collector is a crucial step toward building a sustainable, professional art career—and how positioning your work with intention changes everything.


Presenting your art: What makes your submission stand out
As application season begins, many artists focus on selecting their best work—but forget that every submission makes a statement. This blog


Learning to sketch: Tips for equine artists to master the basics
Learning to sketch is essential for equine artists. Discover practical tips to master the basics and grow your creative skills.


The importance of sketching for equine artists: Training your eye and hand
Every masterpiece starts somewhere, and for many of the greats, it begins with a sketch.


Creative coaching for equine artists and creatives: My insights
Elevate your art with personalised creative coaching for equine artists and creatives at Paard Verzameld.


Equine art market positioning: Elevate your visibility
Discover why even exceptional equine art can remain unnoticed without strategic positioning. In this post, we explore the critical role of '
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