top of page
Inside Equine Art
Inside Equine Art presents curatorial insights by Joyce Ter Horst, curator and founder of Paard Verzameld.


Building a body of work in equine art: When investigation continues.
A body of work in equine art does not form through repetition. It develops through sustained inquiry, layered thinking and the courage to go further.


More than a moment: Contemporary equine art beyond trend
A reflection on contemporary equine art and why the horse remains more than a seasonal trend. A subject with lineage, depth and renewed cultural space.


Who are you doing this for? Defining your audience as an artist.
Many artists chase visibility without ever asking who they are trying to reach.
This essay reflects on why defining an audience is not a marketing shortcut, but a curatorial decision that shapes direction, focus, and meaning.


The advantage of distance: An external curator perspective
An external curator perspective on distance, clarity, and why artists often need an outside eye to position their work beyond familiar contexts.


Equine art narrative: When the horse is not the story
One of the questions I ask artists most often is also the one that creates the longest pause. What is it that you want to say through the horse, beyond the subject itself?


How to reach the ideal audience and why it matters
Even the most accomplished equine artists can struggle to connect with the right audience. If your work isn’t landing, it’s not a question of quality—it’s a matter of clarity. This post explores why defining your ideal collector is a crucial step toward building a sustainable, professional art career—and how positioning your work with intention changes everything.


Presenting your art: What makes your submission stand out
As application season begins, many artists focus on selecting their best work—but forget that every submission makes a statement. This blog


Equine art market positioning: Elevate your visibility
Discover why even exceptional equine art can remain unnoticed without strategic positioning. In this post, we explore the critical role of '
bottom of page
