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Dutch Equine Art Fair 2024, Amsterdam 

Strategic and creative partnerships

Partner with Paard Verzameld
Bringing equine art and industry together through strategic collaborations.

Equine art collaborations create unique opportunities to merge artistic vision with equestrian culture. They strengthen brand identity, enhance cultural engagement, and create exclusive storytelling opportunities that resonate with audiences. At Paard Verzameld,

we curate and facilitate partnerships that bring equine art to new spaces and platforms.
 

Success in action

In partnership with The Living Horse Museum, we played a key role in conceiving, developing, and launching the Dutch Equine Art Fair,
the first international equine art fair of its kind, established in 2023. This initiative has provided a global platform for equine artists while strengthening the connection between equestrian heritage and contemporary art.

From concept to execution, we managed every detail—including logistics, exhibition design, storytelling, artist engagement, curation, marketing, and communication—ensuring the Dutch Equine Art Fair became a global platform for equine art, drawing collectors, artists,

and equestrian enthusiasts from around the world.
 

Who we work with

  • Equestrian brands – Enhance your brand identity through tailored equine art collaborations.

  • Art Institutions and galleries – Curate and showcase compelling equine art exhibitions that attract collectors and new audiences.

  • Event organisers – Integrate equine art into equestrian and cultural events to create immersive, engaging experiences.

  • Publishers and media – Commission unique equine artworks for publications and campaigns.

  • Private collectors – Discover and acquire exclusive equine artworks.

  • Artists and creatives – Gain new opportunities to be featured in curated exhibitions and collaborative projects through our partnerships.

Howpartnerships work

  1. Understanding your vision – We assess your goals, audience, and project needs. Whether you're a gallery looking to expand your exhibition offerings or a brand seeking meaningful engagement through art, we tailor our approach to your objectives.

  2. Curating the right artists – We connect you with leading equine artists to fit your concept, ensuring a high-quality, compelling presentation that aligns with your vision.

  3. Strategic planning – We handle logistics, marketing alignment, and project execution, creating cohesive partnerships that maximise impact.

  4. Delivery and engagement – We ensure the final presentation is seamless and reaches the right audience—whether through gallery exhibitions, brand activations, or artist showcases.
     

What our clients say

'Joyce has been an amazing support in coaching to help me come up with the idea for the project in the first place and to help sort

hrough the many questions and decisions along the way.' Jeanne Rewa, Artist, United States
 

'I know that it was a challenge I could not take on myself without knowing I have Joyce by my side, and I am not just saying that to compliment her, I really mean it and it's the honest truth. So, my campaign success is her success as much as mine.

I recommend each one of you—if you are considering taking any challenge in your artistic path, don't walk without knowing you have her

by your side!' Ifat Zohar, Photographer, The Netherlands
 

Measurable impact

  • Successfully launched the Dutch Equine Art Fair, the first international equine art fair of its kind.

  • Facilitated brand collaborations that enhanced cultural engagement and visibility.

  • Established a trusted network of equine artists, collectors, and industry professionals.
     

Let’s create together

Every partnership is unique, and so is our approach. We tailor collaborations to align with your vision, ensuring impactful and meaningful outcomes We work with a range of budgets and provide a customised quote based on your specific needs and goals.

Let’s explore how we can bring your equine art vision to life—contact us to start the conversation.

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